WhatsApp Business: How to Download and Use the App to Grow Your Business
How to Download WhatsApp Business and Why You Should Use It
WhatsApp Business is a product from Meta that enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. Whether you have a large or a small business, WhatsApp Business can help you reach more than 2 billion users around the world who use WhatsApp every month.
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In this article, we will show you how to download WhatsApp Business and how to use its features to transform your customer experience. We will also share some success stories of businesses that have used WhatsApp Business to achieve their goals.
WhatsApp Business Platform
If you have a medium or large business that needs to communicate with customers at scale, you can use the WhatsApp Business Platform. This is a programmatic access to the WhatsApp API that allows you to integrate WhatsApp with your existing systems and tools. With the WhatsApp Business Platform, you can:
Send notifications and alerts to your customers, such as order confirmations, delivery updates, appointment reminders, etc.
Provide customer support and answer queries through chatbots or live agents.
Collect feedback and ratings from your customers.
Send personalized offers and promotions based on customer preferences and behavior.
Comply with data privacy and security regulations.
To access the WhatsApp Business Platform, you need to register with a Facebook Business Manager account and choose a solution provider that can help you set up and manage your WhatsApp API. You can find more information on how to get started .
WhatsApp Business App
If you have a small business that manages conversations with customers personally, you can use the WhatsApp Business App. This is a free app that you can download from the Google Play Store or the Apple App Store. The app has all the features of WhatsApp Messenger, plus some additional ones that are designed for businesses. With the WhatsApp Business App, you can:
Create a profile for your business that includes your website, location, contact information, and description.
Use away messages to indicate when you are not available or greeting messages to welcome your customers when they first message you.
Use quick replies to save and reuse frequently sent messages.
Use labels to organize your chats and contacts by categories.
Create a catalog of your products or services that your customers can browse and order from within the app.
To download the WhatsApp Business App, you need to have a separate phone number for your business. You can also use a landline or fixed number and verify it by receiving a phone call. You can have both WhatsApp Business and WhatsApp Messenger installed on the same phone, but each app must have its own unique phone number. You can find more information on how to download the app .
How to Set Up Your WhatsApp Business Profile
One of the first things you should do after downloading WhatsApp Business is to set up your profile. This will help your customers find valuable information about your business and trust you more. To set up your profile, follow these steps:
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Tap More options (the three dots icon) > Settings > Your business name Enter your business name and tap Next.
Select a category that best describes your business and tap Next.
Add a profile photo for your business and tap Next.
Add your business address and tap Next.
Add your business hours and tap Next.
Add your business description and tap Next.
Add your business email and website and tap Done.
Congratulations, you have successfully set up your WhatsApp Business profile. You can edit or update your profile anytime by tapping More options > Settings > Business tools > Business profile.
How to Use WhatsApp Business Messaging Tools
Another advantage of using WhatsApp Business is that you can use various messaging tools to communicate more efficiently and effectively with your customers. These tools can help you save time, automate responses, and provide better service. Here are some of the messaging tools you can use:
Away messages are messages that are automatically sent to your customers when you are not available to respond. You can use them to inform your customers about your availability, direct them to other channels, or ask them to wait for your reply. You can customize your away messages by setting a schedule, choosing specific contacts or groups, and writing your own message. To enable away messages, follow these steps:
Tap More options > Settings > Business tools > Away message.
Turn on Send away message.
Edit the message by tapping on it.
Tap Recipients to choose who will receive your away message.
Tap Schedule to choose when to send your away message.
Greeting messages are messages that are automatically sent to your customers when they first message you or after 14 days of inactivity. You can use them to welcome your customers, introduce your business, or offer assistance. You can customize your greeting messages by choosing specific contacts or groups, and writing your own message. To enable greeting messages, follow these steps:
Tap More options > Settings > Business tools > Greeting message.
Turn on Send greeting message.
Edit the message by tapping on it.
Tap Recipients to choose who will receive your greeting message.
Quick replies are messages that you can save and reuse frequently. You can use them to answer common questions, confirm orders, provide information, etc. You can create up to 50 quick replies and assign them a shortcut, a keyword, and a message. To use quick replies, follow these steps:
To create a quick reply, tap More options > Settings > Business tools > Quick replies > Add (+).
Enter the message you want to save as a quick reply.
Enter a shortcut for the quick reply, starting with a slash (/).
Enter one or more keywords for the quick reply, separated by commas.
To use a quick reply, type the shortcut in the chat or tap on the quick reply icon (:) and select the quick reply you want to send.
Labels are tags that you can use to organize your chats and contacts by categories. You can use them to sort your customers by status, priority, interest, etc. You can create up to 20 labels and assign them a name and a color. To use labels, follow these steps:
To create a label, tap More options > Settings > Business tools > Labels > Add (+).
Enter a name for the label and choose a color for it.
To assign a label to a chat or contact, tap and hold the chat or contact > La