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Austin Taylor
Austin Taylor

Perms !NEW!

When looking for products to maintain your perm, reach for a sulfate-free, high moisture shampoo and conditioner. "I also recommend hair oil and a deep conditioning mask from time to time, as perms sometimes create dryness," says Lara.


perms satisfies the requirements of BitmaskType (which means the bitwise operators operator&, operator, operator^, operator, operator&=, operator=, and operator^= are defined for this type). none represents the empty bitmask; every other enumerator represents a distinct bitmask element.

How it works: The stylist applies a chemical solution much like the one used in hot perms. They will then wash and dry the hair, then straighten it with a flat iron. After that, they will apply a neutralizer.

P = perms(v) returnsa matrix containing all permutations of the elements of vector v inreverse lexicographic order. Each row of P containsa different permutation of the n elements in v.Matrix P has the same data type as v,and it has n! rows and n columns.

Right now, it's all about curls, which has everyone ready to run out and get a perm as soon as possible. When it comes to getting a perm, there are many things to be taken into consideration. Perms can provide a lot of body and texture to hair that would normally be pin straight and flat, so it's no surprise that perms are making a comeback.For this reason, we are sharing in this journal Everything You Need To Know About Perms To Help You Decide If It's Right For You. Before running out and getting a perm, read this journal post to determine if this will be a good choice for you and your hair.

A perm is a process where your hairstylist treats your hair with a chemical to alter the structure and permanently wave or curl you hair. A perm will last approximately 6 months if your home care regimen supports the perm and your hair. There are two types of perms, Traditional vs. Thio Free. Perming can expose you to some damage, so if your hair is already dry or damaged, then proceeding with a perm is most likely not a good idea.Here are some red flags to look for if you are thinking about getting a perm:

ISO Option EXO is a damage-free Exothermic Perming for energized curls on longer and resistant hair: This thio-free damage-free exothermic formula diffuses more evenly than conventional perms to minimize swelling of the hairshaft. Leaves the cuticle damage free.

In the 1970s, acid perms were invented. These ammonia-free acid perms, sometimes called buffered waves, use glyceryl monothioglycolate in the place of ammonia. Acid perms, or buffered wavers, are slower but gentler to the hair. Heat is usually added by placing the client under a dryer, after covering the wrapped head with a plastic cap. The reaction is endothermic and the additional heat causes the pH to rise from 6.9 to 7.2.

The chemical solution used in the perming process is determined by the client's hair type and the pH of the solution. Classic alkaline perms are used for stronger, coarser hair. They work at room temperature and usually contain ammonium thioglycolate in the pH range of 9-10. Acid perms are used on more delicate or thinner hair. They require outside heat application and usually contain glyceryl monothioglycolate (GMT) in the pH range of 6.5-8.2. Glyceryl Monothioglycolate is considered a recent innovation in perming technology due to its high curling power near the pH of hair. This allows hair cuticles to remain closed during the perming process, minimizing damage to the hair structure.

Hair products can contain hormonally active and carcinogenic compounds. Adolescence may be a period of enhanced susceptibility of the breast tissue to exposure to chemicals. We therefore evaluated associations between adolescent hair product use and breast cancer risk. Sister Study participants (ages 35-74 years) who had completed enrollment questionnaires (2003-2009) on use of hair dyes, straighteners/relaxers and perms at ages 10 to 13 years (N = 47 522) were included. Cox proportional hazards regression was used to estimate adjusted hazard ratios (HRs) and 95% confidence intervals (95% CIs) for associations between hair products and incident breast cancer (invasive cancer or ductal carcinoma in situ), with consideration of heterogeneity by menopausal status and race/ethnicity. Over an average of 10 years of follow-up, 3380 cases were diagnosed. Frequent use of straighteners and perms was associated with a higher risk of premenopausal (HR = 2.11, 95% CI: 1.26-3.55 and HR = 1.55, 95% CI: 0.96-2.53, respectively) but not postmenopausal breast cancer (HR = 0.99, 95% CI: 0.76-1.30 and HR = 1.09, 95% CI: 0.89-1.35, respectively). Permanent hair dye use during adolescence was uncommon (

The COVID-19 pandemic negatively impacted the hair relaxers and perms industry. Due to strict lockdowns and stringent government norms for safety, parlors and salons were shut down for a long period of time, impacting the sales of relaxers and perms. On the contrary, the market saw a rise in sales during the pandemic due to the growing preference for personal grooming at home.

Increased preference for hairstyling, changing lifestyles, urbanization, and marketing and promotional activities are the primary factors fueling the growth of perms and relaxants. The increasing preference of women toward naturally styling their hair has boosted the demand for perms and relaxants. Additionally, the major influence of celebrities and the rising income levels of consumers have escalated the demand further.

Perms and relaxants are haircare products used by consumers to style their natural hair. Perm is generally used to enhance the curls, while relaxants are used to straighten curly hairs or loosen the natural hair. The perms and relaxants market is segmented by product type, distribution channel, and geography. For each segment, the market sizing and forecast have been done based on value (in USD million).

Consumers' growing affinity toward personal wellness and appearance has led to an increased demand for personal grooming. Additionally, women are interested in grooming, specifically in hair grooming, adding efforts to enhance their hair or curls. The growing westernization and increased spending capacity have escalated the demand for hair grooming products. According to a study conducted by the National Center for Biotechnology Information (NCBI), more than two-thirds of women in Africa are using relaxants to straighten their hair. This surging demand has led to new product innovations by companies to escalate the demand for perms and relaxers. For instance, in 2021, Avlon Industries, under its brand Affirm, launched a hair conditioning relaxer system in South Africa designed for sensitive scalp. The product contains Guanidine Hydroxide, which provides extra moisture to the hair. This relaxer also retains 79% of original fiber elasticity, giving extra volume, shine, and silky feeling to the natural hair.

Middle-East & Africa occupies a large portion of the perms and relaxers market. The relaxants dominate the market due to the increasing preference among women for styling their hair naturally. The women in the region prefer a variety of hairstyling and hair care products, from weaves to beads and various hairstyles. The perming products also witness significant demand from women who want to add volume, texture, and bounce to their natural hair. These products help enhance the curls for those who prefer their hair in a particular way. Saudi Arabia is experiencing a steady growth in the demand for relaxants and perms due to the increasing influence of social media and celebrity endorsements. To attract a large segment of consumers, companies are innovating new hair styling products while providing a salon-like experience at home. For instance, in 2020, Mega Growth Nigeria added a new product to its hair relaxer range. The company launched a Sensitive Care No-Lye relaxer for women with medium to fine hair texture.

The perms and relaxants market is fairly competitive. The market is consolidated with the presence of major players like L'Oréal SA, Henkel AG & Co KGaA, and Amka Products Pty Ltd, which hold most of the market share. The market's key players compete on different factors, such as offering new and differentiated products and providing better quality products to the consumers. These factors helped the major players to gain a competitive advantage in the market. Along with extending their product lines, companies are interested in catering to newer customer segments and extending their presence globally. Investing in constant research & development helped the companies understand the changing needs of consumers.


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