In Book Marketing Plans, Tactics Matter

Planning a successful marketing program for your book is integral to its success. Considering everything from book advertising to the most appropriate promotional events is crucial. You must also develop effective key messages, strong pitch angles, and a target media list. Successful campaigns are the sum of their parts and mapped out carefully to reach your target readers. Your book may likely have several target audience groups, each with different reasons for their interest. For example, a period mystery novel set in New England will draw fans with various interests connected to the book.

Today, having your audience in mind from the start is more important than ever. Writing for them and their interests gives you a natural advantage over competing titles. Word-of-mouth promotion is powerful for books; you want people who read your work to enjoy it. When they do, they'll tell others in…